Bernardo Chua is an established businessman who has made an impact in the world of direct sales. Chua is the leader of Organo Gold. The company became a major force in its industry by introducing a product known as Ganoderma to the public market. It is cherished in the Asian world and is known for its healing abilities as well as healthcare qualities. Chua was able to package the substance into coffees, teas and other edible products. He then began marketing his items to an international consumer base. View Bernardo Chua’s profile on LinkedIn
Chua credits his Chinese background for understanding the importance of the herb. He packaged up the substance and began his marketing campaign within the Pacific Rim. His efforts were met with great success. Chua then set out to spread his brand.
Bernardo Chua chose direct sales as a method to get his products out to the rest of the world. He has been recognized by many award giving organizations for his sales techniques. Chua also received the National Shopper’s Choice Award. Each of these were issued to commemorate his excellence in direct sales.
Organo Gold has moved its corporate offices to Canada. The company has more than 1 million distributors worldwide. Chua knew that the Canadian government imposes strict regulation on products. He believes that this process gives his products the prestige that is needed to appeal to customers around the world.
Bernardo Chua set out to bring Ganoderma to the western region of the world in 2008. He believed that his products would be as successful there as they were in the Asian markets. After only 5 years Chua had built Organo Gold up to the 55th largest direct selling company in the world. He has since gone on to educate people about the different benefits of the ganoderma herb. Chua believes that continually reaching out to people and distributing knowledge will help them become aware of the different benefits of the products.
Personal and Professional Life
Dick DeVos was born October 21, 1955 to Richard DeVos. He went to Forest Hills schools for his High school diploma before joining Northwood University for a bachelor’s degree in business administration. He subsequently enrolled in Wharton and later Harvard business schools but never graduated. He later married Betsy DeVos, the 11th United States Secretary of Education to whom they have four children. Since 1974, DeVos has been part of the family owned Amway marketing company. He served under sales and marketing, manufacturing, research and development. In 1984 he was appointed Amway’s vice-president. He was in charge of global sales; leading that component to account for over 50% of annual revenues across six years.
After his family’s acquisition of Orlando Magic in 1991, he was appointed CEO and club President. He served for a short period and in 1993, he was brought back to Amway as CEO and President. He led the company to fully globalize reaching six continents serving in excess of 50 countries. He oversaw the rebranding of Amway to Alticor in 2000. He later retired in 2002 to join The Windquest Group, having led the company to record sales of $4.5 billion. Dick has served in the Michigan State Board of Education, Grand Valley University Board of Control and also vied for the 2006 Michigan gubernatorial seat. He however lost to the incumbent, Jennifer Granholm in a tightly contested race that saw Dick ably marshal overwhelming support from GOP.
Philanthropy and Donations
Valued at $5.2 billion, the DeVoses have over the years donated a whopping $1.3 billion to charity. The family’s immersion in election campaign and countless charity donations saw the family add $113 million to this figure in recent times. $5.3 million in campaign donations to GOP and $11.6 million to charity within the last five years. In 2015 alone, the family donated in excess of $104 million to charity and campaigns placing them 24th on Forbes’ America’s Top Givers list. Both Betsy and Dick, were born in families well-engaged in philanthropy and politics hence their equally greater nature of donating. They greatly value education having donated $3million in 2015, which was 26% of their charitable donations. This was across disadvantaged and dependent schools to aiding in setting up an aviation training institution. The family has also donated to civic and community charities ($1.8 million), leadership ($1.5 million), health and humanity ($618,000), policy and churches ($488250).
The couple donated $12.5 million to the construction of the children hospital at Spectrum Health System. The $103 million hospital was named after Dick’s mother. The family has also immensely contributed to improving education. They have advocated for reforms to address the diminishing returns of the current education system. Their advocacy and philanthropy in the education sector culminated in Betsy DeVos nomination to the position of Secretary of Education by President Trump.