Fabletics as we all know is being handled by the talented Kate Hudson. She is the one person who is successfully guiding this brand to the next level and helping them make Fabletics a success. Activewear is always needed, and Hudson wanted to give a women a solace for when they look for things that match their lives. Fabletics is by far one of the best brands out there because of what they can offer women. Now women of any size can find an outfit for working out that can fit them since Fabletics brings the best designs for people of almost any size.
Fabletics is trying to take their work to the next level. They even have some incredible people who work for the company. Kate Hudson is the co-creator, and she recently brought in Demi Lovato to create a great campaign for young girls to stay fit and active and remain confident in themselves. Demi is very much for girls empowerment, and this is the way to do it. Fabletics is proud to have somebody like Hudson bring together the brand because of who she is and what she stands for. The company plans on opening several stores in person, and Hudson loves the idea because it will give women the chance to try on different activewear without any struggle. You can try on the clothes all day long and just choose what you want to buy online if you want to. It’s by far one of the easiest things you could ever do if you want to shop easily and get access to it all right now.
Fabletics remains to be one of the best companies because of how well Hudson is taking over the brand. In a way, Kate Hudson handles countless aspects about the brand in her own little way. The thing she does the most is focus primarily on handling differnet areas whenever she can. She isn’t always in the offices, but she for sure does her best to help around. She looks at data, researches the different things they can do as a business, and she strives to come up with solutions. Fabletics loves to provide their talent with everything they could ever want so they have an easy time shopping for the best activewear that they can find. Fabletics already has thousands of people using it every month, so now it’s your turn to join.
The membership based fashion retailer, Fabletics has proven itself to be a major thorn in the side of retail giant Amazon, which has shown a large amount of concern about how the leisure and active wear specialist is encroaching on its business. In just three short years of business Fabletics has embraced the reverse showroom technique of retailing to create a brand worth an estimated $250 million and has been positioned as the clothing version of luxury brands like Apple and Warby Parker.
Basing much of its aspirational marketing on the persona and social media presence of investor and award winning actress Kate Hudson, Fabletics has always looked to create a new way of selling a range of clothing options that remain popular with millions of women across the U.S. Among the many different ways the brand has been seeking to develop into new areas of success, Fabletics has embraced the reverse showrooming technique that is often seen as a negative for traditional retailers. Showrooming has always been seen as a negative as individual customers browse through showrooms before seeking similar items for a lower price Online; Fabletics began as an Internet based retailer that quickly embraced popup stores and physical locations in six states where members can link their Online shopping cart to the clothes they embrace at a physical store.
Online customers use surveys and buying options to allow Fabletics to guide them through the best choices for their workout options and style decisions. Popup stores and physical locations provide another option for members and non-member customers who can browse through the full range of clothing offered by Fabletics before taking their time about making a decision and buying either Online or in a store. Fabletics has made it clear they have little interest in whether their customers purchase Online or in a store as the consumer is seen as the leader in the purchasing options for this brand where customer service is seen as the most important aspect of the business.
The Fabletics brand is now reviewed with its customer service and easy to use Website seen as major reasons for choosing to purchase the high quality active and leisure wear offered by the brand. Another popular aspect of the brand is the constantly updated range of design options available for a competitive price that rivals that of the major department stores yet offers a higher quality; being able to get high quality and expertly designed workout clothes without the hassle of attending a physical store seems to be among the major reasons the customers of Fabletics have turned this brand into one of the fastest growing Online retailers in the world.
Fabletics is an activewear company and they have been in business since 2013. In that three year time, they have built themselves into and $250 million company and they are projected to grow even more. Even with huge competitors such as Amazon, who controls about 20% of the e-commerce fashion market, Fabletics seems to have found the right formula to make them stand out and be successful.
Co-CEOs Don Ressler and Adam Goldenberg, along with spokesperson Kate Hudson, began Fabletics in October of 2013. The idea for the company came from personal experience. Don Ressler and his wife one and wear a lot of athletic wear. They noticed that there was not a lot of good quality items at decent prices. There was also not a lot of style variety with active wear clothing. By starting Fabletics, this was all about to change.
With so many activewear companies competing out in the market, Fabletics needed a way to stand out from the competition and have a way to be successful. Having a good quality product and a decent price was not longer all that was needed for a company to sell their inventory. Customers want more and are willing to shop around to places where they can get more.
From the beginning, Fabletics has always done their research. Being a company that functions mostly online, they need to know what their customers want and what their habits are. Fabletics is a subscription-based company and this allows them to customize the shopping experience that each customer has.
This tracking has also spilled over into the physical stores that Fabletics has set up. Physical stores are a more recent addition to the companies growth. Almost half of the customers shopping in the physical stores have already shopped online with Fabletics and are loyal to the brand. By knowing what their customers want, the stores can be set up in a way that will draw them in. The local areas also play into this. Having knowledge about the local area and what interests the customer base will also play into how the physical stores are set up.
Any company that is looking to sell their products knows what a huge competitor Amazon is. No company can survive without figuring out a way to set themselves apart, even a little, from the huge presence that Amazon has. Even though Fabletics has been in business only a few years, they seem to have found the right combination to sell their products, have a loyal customer base and continue to grow their company at huge rates. Fabletics has found their stride and their future looks very bright.
I have seen ads for Fabletics brand clothes on my Facebook page for a while now. I have been drawn to the cute designs of the athletic outfits in the ads. I have also been interested to check out the site, but never took the time until today. I definitely did not realize what I was missing. Upon logging onto fabletics.com I was amazed at all of the choices that were offered on finance.yahoo.com. I am a bit of a bargain shopper, so the first outfit for 25 dollars really caught my eye. I was also excited to learn that shipping on any of my orders of at east 49 dollars would be free. I love a bargain, and this is a good deal.
I really like the Fabletics site and the deals. However, I still like to be able to try on clothes at a store to see if I like how they feel, and also to get an idea on how the brand fits. I like to be able to walk around an actual store and browse my choices. I feel like I am able to see things differently online as well as in person. This is why I was really excited to read that Fabletics has also opened 14 store locations including Las Vegas, Denver, Charlotte, and Salt Lake City just to name a few. According to racked.com Fabletics plans to open 100 store locations in the next few years. The article states that customers will be able to join in the monthly membership at the store also. I am a customer who enjoys stores that have online as well as physical store locations on consumerist.com. I enjoy seeing different options online that the store closest to me may be out of. I can also see the benefit of being able to sit on the couch after the family is settled and enjoying shopping time alone. Sometimes life is busy and I do not have the time to make it to the store before it closes.
Athleisure has “somewhat” been around long before the 21st Century, but it is just now becoming more popular and it is a major fashion trend today. Athleisure is basically all that you see now because it seems as though it was meant for the young crowd or to target the younger generation of people. However, it’s not to say that this is meant only for the younger generation, you will more just than likely see younger people wearing these types of clothing at more than one setting.
Many young people will sit at home wearing their hoodies and sweat pants. Hoodies, sweat pants, and yoga pants are comfortable wear. A lot of times, people will go to the gym wearing the same thing. This just seems quite convenient for one to do so.
Read more on: Dressing down: The rise of athleisure
Workout clothing has taken a complete turn around compared to where they use to be years or centuries ago. The clothing now are a lot more trendy and with much better style which brings me to talk about Fabletics. You will see more and more individuals wearing this type of clothing to more than just the gym. How about wearing athleisure on a night out in town. There are so many options for the individual person.
Fabletics is for the workout gurus or is it? I am personally a workout guru and I have ordered clothing from Fabletics, but I have also worn these clothing just sitting around my house. Why? Fabletics does require a membership but if you’re like me, you won’t think twice about grabbing a membership just to sit around in these clothing, go take nice walk in the park, or go to the gym. The quality of the clothing are excellent. Fabletics is definitely great athlesiure to consider.
Fabletics makes it super easy for the ones whom are interested in their line of clothing because you can create your profile and Fabletics will determine what will fit you based on your profile so if I am interested in just yoga pants and tank tops, Fabletics will put it together based on my style. How cool is that?