Bradesco is one of the biggest banks in the entire country of Brazil, having been ranked as the largest bank for several decades after its foundation in 1943 by Amador Aguiar. Although it semi-recently lost its title as the number-one financial institution in Brazil by size, Banco Bradesco still retains the title of second-largest bank in the only country in South America with an official language of Portuguese – Brazil.
The current Chief Executive Officer of Bradesco is Luiz Carlos Trabuco, having held the position since his internal appointment in March of 2009. Dissimilar to the vast majority of executives in today’s business world, Mr. Trabuco found his way through the many ranks of Bradesco by working from an entry-level position, upwards. Believe it or not, Luiz Carlos Trabuco started his career with the bank as a teller, tested from his very first day on the job in 1969 with tough customers. Rather than leaving his position early on, Mr. Trabuco toiled away for the next two years, dealing with the most disinterested, rude, and flat-out mean customers and clients. In 1971, Luiz Carlos Trabuco found himself accepting a promotion to the bank’s headquarters in Osasco, a neighborhood of Sao Paulo, traveling in excess of five hours – three hundred consecutive minutes without stopping, at the speediest – driving full-speed on the highways in Brazil’s countryside.
Prior to his 1969 job offer as clerk, Mr. Trabuco first went to college – two of them, to be exact. To start off his academic career, Luiz Carlos Trabuco finished up high school faster than every single one of his peers did, finding himself eligible for enrollment at postsecondary institutions far before most of the teenagers his age were three years away from graduating. To earn a bachelor’s degree in Philosophy, Luiz Carlos Trabuco found a spot at the University of Sao Paulo, the all-around, hands-down best university in the entire state of Sao Paulo. Having been in operation for at least 30 years at the time he first enrolled, he graduated from the Faculty of Philosophy, Letters, and Human Sciences of the University of Sao Paulo in less than the standard four years required by a majority of students, if not longer.
Following the completion of this esteemed bachelor’s-level program, the teenaged Luiz Carlos Trabuco immediately thereafter applied to the postgraduate degree of Socio-Psychology at the Foundation School of Sociology and Politics of Sao Paulo. He graduated with the Socio-Psychology certificate right before he turned eighteen, the same time his peers were graduating secondary school – lucky Luiz.
Showing dedication to his soon-to-be longtime employer of Banco Bradesco, Luiz Carlos Trabuco moved back to Marilia, nearly 300 miles away from the Osasco neighborhood of Sao Paulo, the area he had just earned two degrees from. After completing two challenging years as a bank teller at the bank’s initial branch in Marilia, young Mr. Trabuco was offered a position at Bradesco’s headquarters in Sao Paulo, to which he accepted, moving back nearly 300 more miles to Osasco, Sao Paulo.
After thirteen years of dedication to Bradesco’s corporate office, Luiz Carlos Trabuco moved up to the rank of Director of Marketing in 1984. Eight years later, in 1992, he filled the position of Executive Director at Bradesco’s pension division, serving retired company employees in designing their plans and remitting to them monthly payments to stay afloat in their golden years of retirement. In 1998, he moved up to President within this division.
Soon after, in 1999, Mr. Trabuco was appointed Executive Vice President of Bradesco Seguros, its insurance subsidiary. 2003 rolled around, in which Luiz Carlos Trabuco became the President of Seguros. Six years later, he earned the title of President of the whole proverbial shabang. Since, he’s done great things at Banco Bradesco.