Guilherme Paulus Builds A Tourism Empire Despite Obstacles

Guilherme Paulus became very successful in tourism and accommodations in Brazil despite the many obstacles. Guilherme Paulus learned by listening to the government, his peers, and customers. He was not afraid to ask for advice from business men and women.

He studied business administration at the university and, he started working for IBM at age 20 as an intern. When he was 24, he met a man called Carlos Vicente Cerchiari who worked for the Brazilian government. This man had some innovative ideas about bringing tourism to Brazil.

Guilherme Paulus was excited by the concepts but, he lacked capital to invest in the ideas. Mr.Cerchari offered an investment opportunity to work in a company called CVC Tour Ltd. He would work managing the daily day to day operations of the business. They opened the first store or travel agency in Sao Paulo and, they continued their partnership for four years.

His very first CVC store was located near a cinema in Santo Andre that attracted hundreds of cinema goers. His company attracted customers that attended the nearby cinema weekly. He built up the business one step at a time.

CVC continued to grow, as Guilherme Paulus opened travel stores across Brazil. The locations of his stores were in large retail shopping malls. He went public with CVC by selling 63 percent to the Caryle Group for $750 million. He retained 27 percent of the business.

This deal helped him finance his dream of dominating the travel market in Brazil. Today, it is the largest tourism company in Brazil and Latin America. It has more than 1,200 stores. In 2005, he invested $600 million in GJP Hotels and Resorts. They now have 14 hotels and resorts and employ over 5,000 workers.

The hotels markets three distinct brands the 3 star Link Hotels, 4 star Prodigy hotels, and 5 star Wish hotels. He purchased Webjet in 2006, a small airline and, he expanded it into a larger organization.

His business organization supports programs that train young people to become leaders in Brazil. Guilherme Paulus supports the Dr. Klaide Care and Education Institute that provides free medical care and educational opportunities to poor residents of Santo Andre, Brazil.

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