While Brazil continues to suffer from a crushing financial crisis, there is one industry that persists, and possibly even thrives, in this environment. Shopping malls continue to be a place of solace for people that are struggling in their day to day lives. They provide entertainment with cinemas, shopping with the most up to date merchandise, and a variety of other establishments. They also tend to become a gathering point for quality social interactions. Skilled entrepreneur, Roberto Santiago, saw the potential in these types of establishments. He set out to use his knowledge to create his own shopping mall, one that would set itself apart from the rest.
Since his birth in 1958, Santiago has always had a head for business. He knew that when enrolling in school at Pio X-Marist College and the University of Joao Pessoa, where he obtained an undergraduate degree in Business Administration. Santiago’s plan was simple, he wanted to create a place where people wanted to gather and shop. His vision started to come to fruition when he purchased the land needed for his new shopping mall in 1987. In 1989, just two years later, the shopping center dubbed Manaira opened its doors to the eager public. Santiago’s vision had come true and would become more successful than he ever dreamed it could be.
Manaira remains a very popular destination to this day. One of the most used and interesting attractions of Manaira is Domus Hall. This facility is located directly on top of the main Manaira building. This concert hall can be converted to accommodate a variety of events, making it a unique rental space. It can safely accommodate 4,000 patrons seated and over 10,000 if they chose to stand. This two-story venue is also a wonderful option because the second story houses private suites and dressing rooms, as well as more privacy for guests. In addition to its normal grandeur, there is also a VIP room for special events and guests.
Manaira’s gaming area and cinemas are also a source of great pride for Santiago. With the cinemas providing state of the art entertainment, patrons feel like they are truly getting the best that their money can provide. With over 300 different machines, the gaming portion of Manaira is also a sight. Patrons will feel as though there is something for everyone when stepping into these smaller venues.
Santiago is truly a king of his industry. Not only did he set out to create a place where people could go an enjoy themselves, he executed that dream perfectly. With over 300 unique stores, a beautiful concert center, diverse gaming opportunities, and advanced cinema technology, Manaira would be a feather in any businessman’s cap.