Sweetgreen is a great example of how fast food companies should run their businesses and they have grown tremendously in popularity. It is a high-end salad chain that is backed by investors such as Daniel Boulud, Danny Meyer, and Steve Case. Sweetgreen has grown to 40 locations and their customers just can’t get enough of their healthy, fresh, organic, and local cuisine. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
According to Ru, Sweetgreen is not just all about good food, but it is a brand that really stands for something much bigger. 30% of all their transactions are made through its website or form a mobile phone app and technology plays a very big part of Sweetgreen’s success. Learn more: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/
In order to stay more grounded and closer to their customer base, Sweetgreen shuts down almost all of its corporate offices five times every year so that everyone has the chance to work directly in their restaurants. According to Ru, they do not believe in big corporate headquarters and want to operate without a main headquarters.
Ru, Jonathan Neman and Nicolas Jammet have a few things in common. Not only did they attend the same university together but they all have parents that are first-generation immigrants and who have started their own businesses. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA
The trio knew that if they could survive the winter break on campus, then they would make it. They did survive and they are only growing in popularity.
Nathaniel Ru is Co-Founder and Co-CEO of Sweetgreen, a casual kitchen that offers fresh, local and sustainable food. He is an entrepreneur, investor, and businessman. He was born and raised in the Pasadena, California area. He graduated and obtained his BS in Finance from Georgetown University’s McDonough School of Business. It is also where he met his future Co-CEOs and Co-Founders, Nicolas Jammet and Jonathan Neman.
Nathaniel Ru has been recognized as Inc.’s “30 Under 30” and “40 Big Food Thinkers 40 and Under” as well as other accolades.
In 2007 Nathaniel Ru, Nicolas Jammet, and Jonathan Neman started Sweetgreen. They opened up their very first Sweetgreen restaurant in Georgetown and in 2010 they launched sweetlife, the biggest music and food festival in the East Coast. The festival features food presented by top chefs, well-known performers, local food trucks, as well as local farmers and purveyors. The festival attracts thousands of festival-goers every single year and it has grown to become the largest music event in Washington DC.